Helping Suja Maximize Every Inch on Shelf
In refrigerated retail, every millimeter matters.
When we first partnered with Suja, the brand was gaining momentum in the premium refrigerated beverage category. Then the pandemic reshaped consumer priorities, driving unprecedented demand for wellness and immunity-focused products.
As Suja’s distribution expanded, so did the need for smarter merchandising solutions that could maximize product availability without requiring additional shelf space.
The Challenge
Unlike traditional retail displays, refrigerated beverage sets operate within fixed dimensions where shelf heights, cooler depths, and retailer planograms leave virtually no room for error. Increasing product capacity often comes down to engineering efficiencies measured in millimeters—not inches.
The objective wasn’t simply to create attractive merchandising. It was to help Suja fit more product, improve shopability, simplify replenishment, and scale consistently across multiple retail environments.
Our Approach
Tailgate Creative partnered with Suja to develop channel-specific merchandising solutions that balanced industrial design, engineering, manufacturing, and retail execution. Over the course of our partnership, we have designed and produced merchandising programs for:
- Walmart
- Kroger
- CVS
- Drug retailers
- Airport retail
- Quick-service restaurants (QSR)
- Convenience stores
Each program was engineered to maximize refrigerated shelf capacity while maintaining strong brand presentation, durability, and operational efficiency for store teams.
The Results
Our solutions have helped support Suja’s continued retail expansion across North America, including one of our largest nationwide merchandising programs. More than 10,000 custom riser units designed by Tailgate Creative are currently merchandising Suja products in Kroger stores across the country.
These fixtures optimize refrigerated shelf space, increase product capacity, improve product visibility, and help keep shelves stocked more efficiently throughout the day.
Great retail merchandising isn’t always about creating the biggest display in the store. Sometimes the greatest impact comes from making better use of the space a brand already owns. When every inch of shelf space matters, smart design becomes a competitive advantage.
