From Endcap Test to National Retail Growth
Helping Ella + Mila build a retail presence worthy of its brand.
When clean beauty brand Ella + Mila set out to expand its retail footprint, they needed more than a display—they needed a merchandising solution that would elevate their brand and stand apart in a crowded beauty aisle.
Our first collaboration was a custom vacuum-formed merchandising tray for a Target endcap. While many competing brands relied on simple corrugate displays, we developed a permanent retail fixture that created a premium presentation, improved organization, and gave the brand a polished, elevated presence worthy of its growing reputation.
The difference was immediately noticeable.
Building on that success, Ella + Mila expanded into CVS, where we partnered again to develop a scalable fixture program that launched across four shelves before growing to a five-shelf in-line presentation as the assortment expanded.
Built for Today.
Designed for What's Next.
Throughout both programs, our team focused on more than aesthetics. We engineered fixtures that were easy to manufacture, simple to install, durable in-store, and designed to merchandise product beautifully while supporting future growth.
The Result
- Premium retail presentation that differentiated the brand from neighboring displays.
- Successful Target launch with permanent vac-formed merchandising.
- Expanded partnership supporting a larger CVS rollout.
- Fixture program that scaled alongside the brand’s growing assortment.
- Reliable manufacturing and flawless execution from concept through production.
Great retail programs don’t end with a successful launch—they create the confidence and momentum for what’s next. That’s the kind of partnership we strive to build with every client.
