Why Tailgate
Big Ideas. Built to Perform.
Great retail starts with an idea—but it only works if it can perform in the real world. At Tailgate, creative, engineering, and production work together from day one, allowing us to push ideas further without losing sight of durability, cost, functionality, or the realities of retail. With deep material expertise and a trusted global manufacturing network, we manage every detail from concept and prototype through production and rollout. The result is bold creative that gets built right, performs as intended, and delivers at scale.
Our capabilities span the full retail experience—from custom fixtures and displays to experiential environments, packaging, prototyping, and global manufacturing. From a single countertop display to a permanent program across thousands of doors, we bring together bold creative, technical expertise, and production know-how to bring ideas to life. We design for the brand, the shopper, and the realities of retail. Every material, dimension, interaction, and detail has a purpose—creating experiences that stand out, shop intuitively, perform in the real world, and ultimately move product.
We Know Retail
Experience you can put to work.
For more than two decades, we’ve helped global brands, growing businesses, and emerging companies turn ideas into retail programs that perform.
We understand what it takes to get an idea from presentation deck to retail floor—the retailer requirements, engineering, materials, budgets, timelines, production, logistics, installation, and everything in between. That experience helps us anticipate challenges, solve problems earlier, and make smarter decisions from the start. Because a great idea only matters if you can actually build it.
And we understand what happens once it gets there. Every inch of retail space has a job to do. We design with the brand, shopper, retailer, and product in mind—creating fixtures and displays that capture attention, communicate quickly, merchandise intelligently, and make products easier to discover, engage with, and purchase.
Our team works as an extension of yours—from creative development and engineering through production and retail rollout—with the capabilities to execute at scale and a team dedicated to the success of every program.
We know retail. We know how to build. And we know how to turn big ideas into programs that perform.
.01 / Challenge
Every project starts with a problem worth solving. We dig into your brand, shopper, retail environment, budget and goals to understand what needs to happen — and why.
.02 / Strategy
We turn insight into a clear plan. From shopper behavior and merchandising to materials, production and scale, every decision is made with performance in mind.
.03 / Solution
Design, engineering, manufacturing and execution. We create smart, buildable retail solutions that turn creative concepts into retail reality.
.04 / Result
More impact. More engagement. Smarter spend. Retail built to perform—and scale.
POS / POP Displays
From semi-permanent promotional displays to permanent point-of-purchase solutions, we design and produce displays that command attention, merchandise product effectively, and drive action at the point of sale.
Retail Fixtures
Custom retail fixtures built around your brand, product, and program—from countertop and freestanding displays to endcaps, merchandising systems, and custom in-store solutions. Designed to stand out, engineered to perform, and built for the realities of retail.
Interactive Displays
Displays that do more than just hold product. From lighting and motion to digital, tactile, and product-driven interactions, we create experiences that get shoppers to stop, engage, and connect with brands.