Frankie’s Bikinis
California cool. Made for beauty.
For the launch of Frankies Bikinis Beauty at retail, the goal was to translate the brand’s iconic California-cool aesthetic into a compact merchandising system that felt every bit as elevated as the products themselves.
The retail counter displays were designed around flexibility.
Modular riser blocks can be updated and rotated, giving stores the freedom to continually reconfigure the presentation as product assortments, priorities, and merchandising needs change. That adaptability allows the same display to create multiple product stories—without requiring an entirely new fixture every time the assortment evolves.
Clean, effortless, and distinctly Frankies, the final system brings the brand’s laid-back luxury to the beauty counter while giving retailers maximum merchandising flexibility in a small footprint.
California cool, engineered to keep changing with the collection.
