Dive Into Frankies Bikinis Aesthetics and Designs
In the world of retail fashion and accessories, product display stands serve as powerful ambassadors for brands, conveying not only the essence of the products but also the brand’s identity and values. When it comes to beach-oriented skincare products, they should evoke the allure that epitomizes the essence of water, the beach, and an outdoor lifestyle. With that idea in mind, we created custom product display stands for Frankies Bikinis to mirror the distinctive brand aesthetics and design elements of their clean beauty skincare line.
Brand Aesthetics
Based in Malibu, California, Frankies Bikinis is a fashion-forward lifestyle brand that uses innovative materials to create a range of sophisticated swimwear and clothing for women of all shapes and sizes. The company celebrates femininity, fun, and the carefree spirit of coastal and country living. The brand’s color palette embraces Malibu’s sun-drenched landscapes and azure waters with hues ranging from soft pastels to bold, statement-making shades. We designed their skincare product display stands to custom-match their primary brand color—a soft, cool, almost translucent blue that conveys clean, natural beauty.
Design Elements for Product Display Stands
Frankies Bikinis beachwear and clothing lines embrace a blend of classic sophistication and modern flavor. The brand’s signature styles feature precise, flattering lines and innovative materials that enhance a woman’s natural beauty. Their approach to skincare was the same, and translating all these characteristics into product display solutions for skincare, paying attention to detail is paramount.
Materials
We purposefully chose custom-colored acrylic to highlight Frankies’ skincare line. Acrylic has numerous benefits, including its ability to mimic the appearance of glass while being much lighter and more durable. It’s highly transparent, allowing excellent light transmission for a clean, elegant look. Moreover, acrylic is known for its exceptional clarity and UV resistance, ensuring long-lasting protection against yellowing or degradation over time.
Color Coordination
We utilized the primary brand color to create cohesive displays that complement and resonate with Frankie’s Bikinis’ overall aesthetic. To provide a sense of depth within the main risers, the Frankies Bikinis letters are laser cutouts with a white acrylic layer underneath.
Visual Merchandising
We arranged the platforms in visually appealing compositions showcasing the skincare products. When creating displays, paying attention to spacing and balance ensures showcasing each product to its full potential. To ensure versatility, the tops and bottoms of the blocks feature precise, custom cutouts and indentation areas for varied product placement. This design prevents the products from tipping over, and facilitates alternate product display by turning the riser blocks over.
Brand Storytelling and Personalization
We strive to Infuse our displays with creative elements that reflect the brand’s ethos. For this client, the versatile acrylic cases invoke a sense of carefree fun, as any beach-oriented product should do. Tailgate Creative tailors our displays to resonate with the preferences and lifestyles of the target audience. Frankies Bikinis clientele includes Hollywood celebrities and models, so the display stands must reflect a chic, upscale, and uncluttered aesthetic.
The Bottom Line
Creating compelling skincare product displays for a modern, sophisticated, yet classic beachwear and women’s clothing company requires a delicate balance of artistry and brand identity. Drawing inspiration from Frankies Bikinis’ distinctive aesthetics and design elements, we crafted displays that support the feeling of fun and freedom. Color coordination, material selection, and attention to detail are vital for creating an immersive yet non-distracting retail experience. Beach season will soon be upon us, yet taking care of your skin is a year-round endeavor. Our displays help Frankies Bikinis communicate that concept. We’re grateful for the opportunity to promote their skincare products to their in-store retail clients year-round. After all, every day should feel like a beach day.
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