How to Stand Out in a Crowd
In the ever-changing, highly competitive world of mobile technology, it’s essential for companies to stand out amidst the deluge of networks, plans, phones, and prices. That’s why promotional tools such as spinner displays can make a significant, in-person connection with consumers. Boost Mobile wanted branded and attention-grabbing spinner display racks for merchandise brochures, rate cards, and devices that:
- Made a visual impact
- Didn’t require in-store real estate
- It could fit in the trunk of a field rep’s car
And we succeeded.
A Strong Signal in Stealth Mode
Boost Mobile is synonymous with innovation, and the company wanted to promote its brand in Walmart stores across the country. It was a massive project with one major caveat—the project required a captivating, attention-grabbing aesthetic that was easily deployable, if not outright stealthy. In essence, Boost Mobile wanted to place its rotating stands discreetly in Walmart stores. To accomplish this, they needed a creative, nuanced solution.
Tailgate Creative to the Rescue
We chose to accept this mission with the intention of providing a “set it and forget it” solution. However, we quickly concluded that the solution needed to be nimble and easily transportable. Taking a cue from sports car design history, we scaled it down to the size of a full-size golf bag that would easily fit into the trunk of any car. Problem solved!
Stand Up to Stand Out
Design elements were intended to capture a Bauhaus simplicity with a functional spinning base, metal and PVC structure, custom pegs, and brochure holders. And, of course, Boost Mobile’s iconic orange-colored logo that pops at the top.
The Bauhaus style is a popular design that relies on straightforward yet inventive options. Emerging from Germany in the early 20th century, its key characteristics include:
- Functionality: Bauhaus designs prioritize the functionality of objects, emphasizing simplicity and practicality.
- Form follows function: This means that the shape and design of an object should be determined by its intended function.
- Minimalism: Bauhaus design favors clean lines, geometric shapes, and minimal ornamentation.
We intentionally created a stand that appeals to Boost Mobile customers. While they may not know the history of the style, the design elements subtly, yet impactfully, engage customers with the brand.
Custom Product Displays for Real World Connections
Boost Mobile’s spinner display stand commands attention. Standing amidst the bustling aisles of Walmart, it’s hard to miss! The stand is not just a static fixture; rotating it attracts the human eye, inviting potential customers to interact and explore. Its sleek design, orange highlights, and metal structure align perfectly with Boost Mobile’s image as a strong and innovative player in the mobile industry.
Educational Engagement
In a market flooded with options, it’s paramount to educate the consumer. Boost Mobile understands this and leverages these displays as educational tools, and a point of sale solution. Each stand contains varied, select information that empowers customers to make informed decisions on the spot.
Seamless Integration with Walmart’s Ecosystem
It was imperative that these spinner stands didn’t take up valuable in-store real estate. They seamlessly integrate with Walmart’s ecosystem, so customers can explore Boost Mobile’s offerings while doing their regular shopping. In addition, because of their size, Boost Mobile sales reps can accomplish in-store setup within minutes without undue distraction.
Enhanced Visibility and Brand Recognition
In the fiercely competitive world of retail, visibility is vital. Boost Mobile’s rotating display stands elevate the brand’s visibility within Walmart’s stores. Placed strategically in high-traffic areas, they serve as beacons, guiding customers toward the Boost Mobile offerings. This also provides alternate placement options within the store instead of a designated space on a shelf. This increased visibility translates into enhanced brand recognition and, ultimately, more sales.
Catering to Changing Consumer Preferences
Consumer preferences evolve rapidly, especially with younger customers. Millennials and Gen Z, in particular, value experiences and information. Boost Mobile’s display stands naturally tap into this trend and can be easily updated with new brochures, rate cards, deals, and product information. By embracing a functional, creative, and practical design, Boost Mobile keeps in touch with new and existing customers.
Bottom Line
Boost Mobile’s custom spinner display represents a strategic, effective way to engage Walmart customers while bridging the gap between online and brick-and-mortar shopping. Companies are continuously challenged to find ways to stand out from their competitors, and this custom-made spinner display was up to the task. Boost Mobile has been a long-time, valued customer, and it is always a rewarding experience to provide on-brand solutions for their expansive retail presence. The results speak for themselves.
How can we help visibly promote your products? Contact Us, and let’s find out!